Ride down the road of the future with wind technology created by your passing cars. A channel of small wind turbines keep turning by the force of wind created as vehicles pass. Road light and signs electrical usage is generated from the wind power while mileage counters show you how much energy was created and how much energy was saved on an hourly basis. A great conversation piece that can only lead to a GREENER way of life.
Inskickat av Janet Mohamed
GETH2O is a strategic board game that aims to develop a culture of peace amongst young people. It will be used in youth groups and community centres in order to reach a large audience across Kenya (50 million people). The central theme of the board game is the chronic water shortages in the slums of Nairobi. So doing the game encapsulates both the larger issues and the daily obstacles in the lives of our target group, the young people. Larger issues such as corruption, leadership and human rights, daily obstacles such as peer pressure, crime and water shortages.
What’s funny about buying at the authomatic machines? Absolutely nothing, and if we’re talking about buying condoms it could become even embarassing.
What if the authomatic machine becomes a win-only slot machine, which gives you a funny forecast of the use of the winning?
We think that kind of object can change the way of thinking about the condoms subject and will remind the importance of having safe sex.
Inskickat av Lorenzo Pigozzo
ICK, germs! They can make you sick. Very sick! Germs (viruses and bacteria in this case) cause respiratory and stomach ailments ranging from drippy noses and mild sore throats to life threatening illnesses such as diarrhea, flu and pneumonia. We spread germs quickly, mostly by touching our nose, eyes, mouth and other people. If people would thoroughly wash their hands for twenty seconds every time they use a public restroom, the number of those illnesses could be greatly reduced. Who says?
So what's the most boring thing kids have to do everyday? Going to school. They just won't get out of bed or wash up or get dressed or get on that bus. So...what if we made the ride to school really really fun and something kids look forward to everyday. The idea is to transform school buses into boats, helicopters, spaceships etc. Do all sorts of fun things inside - like water-bed seats, video games and music, painting etc. There maybe around 8-10 buses in every school, so the buses can be changed everyday for every lot of kids.
Consistently communicate creatively simple & short water conservation messages'. Put up illustrations on water conservation on the ceiling of the hair-washing cubicle. When patrons/clients are reclining on the chair to get their hair washed, the illustration will be right in their vision. The sound and feel of the water on the head and the message above will engage the various senses of the person to make a sub-conscious impact. In those 3+ minutes of hair wash, the person will have 2 options – close eyes or see a beautiful & often funny illustration.
In 2008 we came up with this idea at Miami Ad School Europe. It won awards at Clio and Young Guns but no mater how hard we tried to make it alive, no recycling company were interested. Perhaps they thought it ain't funny.
Inskickat av Voldemars Dudums
It's always a great habit to have the seat belt on when driving a car, the thing is that, as a passenger, this habit does not exist as firmly as when driving. So, the question would be: can we get more people to use their seat belt by making it fun to do?. This idea is great either for kids, who are known for disliking seat belts, or for anyone that wants to have fun by being safe.
Inskickat av Andrés López Rivera
Many drivers and pedestrians don’t respect simple traffic laws because they consider that they aren’t misbehaving since they aren't breaking important safety laws like crossing with red lights or surpassing the speed maximum. Showing people through humour the small infractions to the law they make can make them realice the important of their mistakes and help them become better citizens. The most common small infractions are: stopping their car over a pedestrian crossing, talking over the cellphone while driving or crossing the street walking through the forbidden places.
Lock your seatbelt and win a prize!!! It results very negative and boring for the common citizen being obligued by the law to wear the seatbelt when driving their cars, but what if wearing the seatbelt becomes a fun thing to do? With this program every time you wear a seatbelt, the click system counts it, and when you get to a determined number, suprise!!! The counter sounds like a jackpot and you get a text from your insurance company telling you that you have an special gift waiting at the service station.
Using Augmented Reality technology, our project is to make the crossing street only in crosswalk a fun habit. With two video cameras and two big screens, the crosswalk will be filmed on-line, the pedestrians will see their own images on screen, in front, stepping in exciting scenarios during the crossing, in both directions.
Make shopping fun. Download from your smart mobile phone the shopping list into a display attached to your shopping cart. This will drive you through the store like a navigation system. Each time you pick up an article, this will be scanned by the display so it knows when you have completed your list. You also save time, don't need to get in line again, just pay and leave. You can choose from different movie themes so that your mission (shopping list) is like in the movies (finding treasures, rescuing people, saving the world). Inskickat av Diego Santos.
Many people do not care about recycling and throw plastics/cans/paper/glass into the same, general purpose, rubbish bin. If we would add a fun incentive to it, their behaviour could change! Monitor your recycling and compete with other people in your recycling bin/your district/your town. Each time a person comes to the recycling bin, he enters his code & password and in this way lets the system know it's him.
Smoking cost a lot both to individual and societies: healthcare, litter, fires, land used to grow tobacco instead of food, lost productivity, etc. In order to help people quit smoking, booths could be installed in cities where future ex-smokers could get help during craving periods. During that hard moment, their mind and body would be solicitated by fun things so that they could forget about the need of nicotine. Future ex-smokers would be given a card with a code so that no helping session would be the same for them.
People often leave their offices at the end of the day and forget the lights on. This is bad for the company and for the environment. Think about it: if a person works from 8am to 6pm, the lights should be on for only 10 hours, but if they forget to turn it off, it's on for 24 hours, more than twice the necessary. So, can we solve that problem by making turning off the lights fun? My idea is to have a "polite light" that thanks the person every time he/she turns it off. We could use different voices and different languages to say thank you, found in movies or music.
Have you ever notice that: when people open the tap, do they use the water or just do something like brush their teeth or stylish their hair but open the tap without conscious. They just unconsiously waste the water resource. We need something can remind them: you should be awareness of saving the water. We would like to design a tap built in a “bomb”. When people open the tap, they must wash their hands and turn off it within 7 seconds. Otherwise, the led display shall show explosion and sound serious warning.
My idea is to combine trash bins and basketball baskets. Its much more fun to challenge oneself to aim and hit a target than to simply drop rubbish into a regular bin. Furthermore you gain a feeling of satisfaction when you successfully overcome the obstacle. In this way, you connect a good feeling with putting rubbish into a bin. Also, I thought it would be useful to include a simple mechanism (as found in a regular map stand), which allows you to adjust the hight of the pole. Thus, various difficulty levels are provided and the cleaning of the bin is rather easy. Inskickad av Sonja Heinen.
People throw garbage in parks, in exactly the same place where you may come to relax with friends or play with your child.
By this gesture they nourish new inhabitants: germs, bugs, worms etc. And they keep asking for more…garbage. We wanted to prevent this behavior in a funny way by confronting people who throw garbage with the direct consequences: a luxurious life for germs.
To illustrate our idea we chose common park scenes: parents playing with children, seniors playing chess, friends having lunch.
Inskickat av Alina & Eva
Many young adults spend a lot of their time playing video games. What if you could actually learna by achieving objectives in games? Instead of only earning points you could also grow in knowledge. The video game industry in general should focus on games being more of a learning platform than a solely entertainment platform. The software should be developed by the gaming console companies and should be entirely open-source, in terms of content that could be incorporated into the games.
Inskickat av Vassili Zamjitski